THE IMPACT OF COLOUR PRESENTATION IN MAGAZINE ADVERTISING. A CASE STUDY OF TELL MAGAZINE
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
STATEMENT OF THE PROBLEM
With the realization of the importance of attention in decision-making process in consumer behavior, advertisers and marketers devote considerable time and effort to designing attention-getting appeals. Many scholars examining consumer behavior from an information-processing perspective argue that the attention step in message processing controls a substantial portion of the variability in consumer decisions (e.g., Bettman, 1979). Attention has been explored extensively by cognitive psychologist, and if broadly defined to include people’s perceptual areas such as selective attention, distortion, and retention, it is clear that there is a great deal of relevant social psychological research on these topics. It is in view of the above that the researcher intends to investigate the impact of color presentation in magazine advertising
1.3 OBJECTIVE OF THE STUDY
The main objective of the study is to ascertain the impact of color presentation in magazine adverts, to aid the completion of the study the researcher intend to achieve the following objective;
- To ascertain the impact of color presentation in magazine advertisement
- To ascertain the relationship between colorization of magazine advert and customers patronage
- To ascertain the role of colorization of magazine in the promotion of organization services
- To evaluate the effect of colorization of magazine advertisement on sales volume
Related Project Materials
ASSESSING THE PERFORMANCE OF THE SENATE COMMITTEE ON NIGER DELTA DURING 7TH AND 8TH NATIONAL ASSEMBLY
Background to the study
The legislature is considered one of the most basic structures in any political system. Hence, A...
EFFECT OF COVID-19 LOCKDOWN ON MARRIAGES
BACKGROUND OF THE STUDY
Marriage has remained one of the most intense relationships which human civiliz...
DESIGN AND IMPLEMENTATION OF A COMPUTER BASED INFORMATION SYSTEM FOR THE PROJECTION OF STUDENT’S ENROLMENT IN UNIVERSITIES
INTRODUCTION
The project work deals on computer based planning information system for the projection of...
PRESERVATION AND CONSERVATION OF LIBRARY MATERIALS
Abstract
The study explains preservation and conservation of library materials. In order to achieve this, causes of dete...
EFFECT OF 2012 FLOOD DISASTER ON THE SOCIO-ECONOMIC CHARACTERISTICS OF CASSAVA FARMERS IN ETSAKO EAST LOCAL GOVERNMENT AREA, EDO STATE
The world at large has suffered natural disasters (flood) throughout its long history. They displace and disrupt thousands of families, and having...
WORKING CAPITAL MANAGEMENT AND PROFITABILITY OF LISTED PHARMACEUTICAL FIRMS IN NIGERIA
Abstract
Working capital managemt involves the management of the most liquid resources of the firm which includes cash...
ETHNO-RELIGIOUS SENTIMENT AND VOTING BEHAVIOR IN NIGERIA
Abstract
This study was carried out on ethno-religion sentiments and voting behavior in Nigeria. The resurgence of voti...
EFFECT OF LEADERSHIP STYLE ON EMPLOYEE'S PERFORMANCE
ABSTRACT
This study was undertaken among other reasons of leadership style on the employee's perfor...
IMPACT OF TELEVISION ON PRIMARY SCHOOL STUDENTS’ MORAL BEHAVIOUR
Background of the Study
The moral influence that television may have on Nigerian students is a fact of education that th...
DESIGN AND CONSTRUCTION OF A SPIN DRYER
ABSTRACT
This work is aimed at designing and fabricating a spin dryer which can be used in drying spent...
